It has taken me a while to write this review as I keep changing my mind on it- my experiences with it have been strangely mixed… But here goes! This product is part of a collection of 5 BB creams from Holika Holika each promising a different benefit: Moisturising; blemish-clearing; “shimmering”; “watery” and “essential”. I liked the sound of all of these, but chose this last one as it promised tightening, whitening and overall skin nutrition. As you’d expect from a Korean BB cream, each of the range has at least SPF 25 and this one is SPF 30 which is great. When applying, it seems to have quite a thick, creamy texture but it blends well to a natural, semi-matte finish. I find it works best for me when applied with a Beauty Blender sponge. The coverage is light to medium but buildable, and I think it would work for most skin tones on the paler end of the colour spectrum, perhaps less so for tanned or dark tones. The one main problem I have with this product is that even though it applies fairly matte and I set it with powder, sometimes after a couple of hours it can to look quite oily and make my pores stand out, although this is odd because as hinted at earlier, it doesn’t happen every time. On other occasions it wears well for hours, still looking as natural almost as bare skin. I think the difference must depend on days when my skin is just feeling particularly dry or oily as I hardly change my daily routine. If it does get oily I find it can be easily corrected with blotting sheets or a touch up of powder if I have it handy, but I’m not sure I’d recommend this product for people with particularly oily skin in general. Overall I do like the natural, “your face but better” look this product gives, and it is good value at only around £4, but I don’t think I’ve found my holy grail BB cream just yet. That said, it is still miles better than every Western BB cream I’ve tried!